Turned to SecretLocal for a turnkey solution to help them optimize their collective digital marketing efforts.
Multi-Prêts Mortgages is Canada’s largest mortgage brokerage firm. Managing that kind of success isn’t always easy.
Over the years, MPM’s uninterrupted expansion had led the company to create complex, roundabout solutions for managing its digital marketing. Due to the lack of a centralized strategy, some brokers were managing their marketing entirely independently.
The result? The head office and individual franchisees were creating duplicate strategies, and franchisees were pitted in unwitting competition against each other. Although the scenario was not financially disastrous, it did degrade the company’s image while causing administrative chaos!
A standardized and centralized technological solution was needed more than ever.
SecretLocal onboarded Multi-Prêts Mortgages and its 8000 franchisees on its flexible and centralized platform. Which gave them access to:
Real-time statistics for both the head office and for each individual broker
Centralized and standardized digital campaign management through our platform
Manage all the operational aspects of the program.
A 1,285% increase in participation. ALL franchisees benefited from personalized and automated web campaigns designed with our agency’s expertise.
A 385% increase in campaign effectiveness. The centralized platform reduced management hours considerably!
A 65% reduction in cost per acquisition. By eliminating competition between franchisees, the cost per contact improved significantly.
