Multi-Prêts Mortgages

Turned to SecretLocal for a turnkey solution to help them optimize their collective digital marketing efforts.

ABOUT THE CLIENT

Multi-Prêts Mortgages is Canada’s largest mortgage brokerage firm.  Managing that kind of success isn’t always easy.

NUMBERS

• 8,000 franchised brokers
• 66 billion in mortgage financing
• Over 40 years of existence

The challenge

Over the years, MPM’s uninterrupted expansion had led the company to create complex, roundabout solutions for managing its digital marketing. Due to the lack of a centralized strategy, some brokers were managing their marketing entirely independently.

The result? The head office and individual franchisees were creating duplicate strategies, and franchisees were pitted in unwitting competition against each other. Although the scenario was not financially disastrous, it did degrade the company’s image while causing administrative chaos!

A standardized and centralized technological solution was needed more than ever.

Objectives

To overcome the problem, MPM called on our team to deploy a solution that would optimize its digital marketing efforts. The objectives were to:

1. Encourage franchisees to participate in a centralized marketing management service
2. Create a flexible solution capable of supporting the marketing needs of more than 8,000 franchisees
3. Simplify the entire management process for the parent company
4. Demonstrate MPH’s commitment to innovation and continuous improvement

Solutions

SecretLocal onboarded Multi-Prêts Mortgages and its 8000 franchisees on its flexible and centralized platform. Which gave them access to:

Collaborative Dashboard

Real-time statistics for both the head office and for each individual broker

Centralized Campaign Management

Centralized and standardized digital campaign management through our platform

Franchisee Management

Manage all the operational aspects of the program.

Results

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Adoption Rate

A 1,285% increase in participation. ALL franchisees benefited from personalized and automated web campaigns designed with our agency’s expertise.

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Campaigns Efficiency

A 385% increase in campaign effectiveness. The centralized platform reduced management hours considerably!

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Cost per Lead

A 65% reduction in cost per acquisition. By eliminating competition between franchisees, the cost per contact improved significantly.

“The adoption of the SecretLocal platform has been a game changer for Multi-Prêts Mortgages. It has allowed us to increase the visibility of the brand and our mortgage brokers. It now accounts for a significant portion of our leads, while allowing us to maintain quality control over the message. Thanks to SecretLocal’s Franchise Marketing Platform, Multi-Prêts Mortgages was able to pursue its commitment to continuous innovation, helping our franchisees succeed.”

Sylvain Mantha
General Manager, Multi-Prêts Mortgages

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